Cheryl Jacobsen explains that blackletter was established in Germany as a folk style tied to the Bible, with flavors used throughout medieval Europe.
The relationship between Nazis and blackletter typefaces is complicated; the Nazis first embraced it for propaganda, then banned it as hard to read.
Elon Musk's hat, despite controversies over its font, evokes a complex history of blackletter's evolution and its cultural implications prior to and during Nazi Germany.
Musk's statement of being "dark gothic MAGA" reflects how fashion can provoke conversations about history, symbolism, and current political identity.
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