The article discusses the typographic system employed by the brand Suupaa, emphasizing the use of Dinamo's Synt typeface to balance playfulness with practicality. Featuring a tagline, "Konbini Convenience," it embodies the brand's youthful energy while incorporating a Japanese cultural reference. Other fonts like GT Alpina Typewriter and PP Right Grotesk enhance the brand's appeal in both convenience and contemporary markets. This combination of typefaces exemplifies Suupaa’s vibrant offering, layered with a design philosophy aimed at clear communication and cultural sophistication.
"Our hero tagline 'Konbini Convenience' is used in Synt which brings a modern, edgy vibe to the classic slogan style, reflecting the dynamic, youthful energy of the brand."
"When we began the branding process it was important to us that Suupaa's unique offering could be communicated as quickly as possible, resulting in the alliterative tagline that embodies this."
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