"A 2024 study found that readers preferred content labeled as 'human-generated' by 30% over content labeled as created by AI - regardless of what actually wrote it."
"Communicators are aware of how the use of certain punctuation, phrases and sentence structures can raise doubt about humanity in an audience's mind, which can ultimately harm trust over time."
"Generative AI has a few favorite sentence structures. One sign to look out for is when every sentence reads the same, sentence after sentence, paragraph after paragraph."
Public perception of AI-generated content is declining, leading brands to label their content as human-generated. A 2024 study revealed a 30% preference for human-generated content. Many discussions around AI writing are overly simplistic, as AI outputs are based on human writing. However, certain writing styles can create doubt about authenticity, affecting audience trust. Communicators should be aware of these styles and edit AI-generated content to enhance authenticity. Recognizing common AI writing quirks can help improve communication effectiveness.
Read at PR Daily
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