Lloyd Mathiesen, tribal Chairperson, reflected on the origins of the name Chicken Ranch, stating, "They said you live on Chicken Ranch Road, so here's your name: Chicken Ranch Rancheria... like most tribes in California."
Mathiesen emphasized the uniqueness of their casino by saying, "So how are you going to stand apart?" Reflecting on the distinctive branding filled with chicken puns and unusual promotions.
Highlighting the features of the new resort, it spans 100,000 square feet and includes 900 slot machines, 14 table games, and a luxury spa, reflecting its extensive offerings.
The new casino replaces the original Chicken Ranch Bingo & Casino, which Mathiesen described as "one of the first Native bingo halls," showcasing the tribe's long-standing gaming legacy.
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