Southwest Airlines has announced the end of its long-standing "Two bags fly free" policy, imposing a fee of $35 for the first checked bag and $45 for the second on flights booked from May 28. This decision comes amid declining profits and changing airline economics post-pandemic, pushing Southwest to adapt its business model. While certain customers like those with "Business Select" fares and loyalty members can still check bags for free, the shift reflects wider trends in the airline industry to monetize additional services and enhance customer loyalty amid rising operational costs.
Southwest Airlines will implement fees for checked baggage on flights booked from May 28, marking a significant change in its traditional policy that allowed two free checked bags.
The decision comes as Southwest reevaluates its business model due to falling profits, increased operational costs, and evolving consumer expectations post-pandemic.
While the first checked bag will now cost $35, customers booking 'Business Select' or who are A-List Preferred members will retain the ability to check bags for free, emphasizing the airline's focus on loyalty rewards.
The airline's previous reassurance against charges for bags was contradicted by current economic pressures, showcasing the changing landscape of air travel pricing.
#southwest-airlines #checked-baggage-fees #airline-business-model #post-pandemic-changes #customer-loyalty
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