"Just say hej to everyone Swedes did away with formalities a long time ago, so you can greet anyone from your partner's mother to your doctor with a friendly hej! 2. Avoid smalltalk like the plague There's no need to go beyond a simple hej! with a stranger though. Swedes are economical with words and only really talk to people they want to talk to."
"Walking around a Swedish city can seem like there's a strictly regulated uniform that doesn't deviate from black, white, grey or beige. It's the unspoken fashion law of Sweden. Colours are banned, except maybe for Midsummer, and even then, white is preferred. Whether it's a love of simplicity, a natural elegance or just the desire to not stand out, style-conscious Swedes almost always avoid bold colours and patterns."
Swedes favor informal but reserved interactions; greeting anyone with hej is common while extended small talk with strangers is unusual. People commonly refer to dates by week numbers, especially in education and among parents, so learning the week system simplifies scheduling. Clothing choices lean toward neutral colours like black, white, grey and beige, with knitwear and understated style preferred. July is traditionally a major holiday month when many workplaces close, shops reduce hours and families retreat to summer houses. Most employers offer staff a minimum of 25 days annual leave, supporting extended summer breaks.
Read at www.thelocal.se
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