"San Jose stands ready to welcome the world in 2026 with the Super Bowl and six FIFA World Cup matches at Levi's Stadium. This marks a historic moment as the first time any region hosts both events in the same year. Local leaders see this as an opportunity to showcase the city's vibrant energy, drawing visitors to explore Downtown San Jose's new restaurants and ongoing revitalization projects that connect its diverse districts."
"The combined economic impact could exceed $1 billion, with the Super Bowl expected to attract 90,000 tourists and the World Cup bringing in 260,000 more. City officials aim to leverage this influx by creating activations around the events, such as culturally inspired concerts tied to participating countries. Businesses are encouraged to adapt, perhaps turning spots into fan headquarters for specific teams to enhance the festive atmosphere."
San Jose will host the 2026 Super Bowl and six FIFA World Cup matches at Levi's Stadium, marking the first time a region hosts both events in the same year. City officials estimate a combined economic impact exceeding $1 billion, with roughly 90,000 Super Bowl tourists and 260,000 World Cup visitors. Leaders plan activations like culturally inspired concerts and fan headquarters in downtown restaurants to amplify the festive atmosphere. Team San Jose launched San Jose 26 and Fly, Stay, Play campaigns to promote hotels, dining, attractions, and the international airport. Community events will provide accessible, ticket-free celebrations for residents and visitors.
Read at Thesanjoseblog
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