Mark Zuckerberg is using Tahoe to burnish his image. Don't fall for it.
Briefly

Zuckerberg’s anecdote about teaching his child to recognize bears showcases a personal side, contrasting with his reputation as a tech titan; it humanizes him.
The picturesque setting of Lake Tahoe underscores a strategic juxtaposition of Zuckerberg’s ambition and humanity with a relatable, idyllic life, softening his public image.
The video provides viewers a glimpse into Zuckerberg’s life, demonstrating how the serene atmosphere of Tahoe helps present an approachable persona amidst his billionaire status.
Lake Tahoe, once accessible to a broader community, now symbolizes a shift in affordability and lifestyle, mirroring broader socio-economic changes faced by many.
Read at SFGATE
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