In 2020, the Covid-19 pandemic drastically changed work habits. Predictions suggested business travel would be reduced indefinitely due to digital tools. However, Sara Nelson predicted that increased digital connectivity would spark a renewed desire for in-person travel. Post-vaccine, companies reinstated travel expenditures for employees. A 2024 report indicated global business travel spending exceeded pre-pandemic figures, amounting to $1.5 trillion, leading airlines to compete to enhance travel experiences with premium services.
According to a 2024 report from the World Travel & Tourism Council, global business travel has now surpassed pre-pandemic levels and was estimated to account for $1.5 trillion in spending last year alone.
Sara Nelson emphasized that while virtual meetings have enhanced connections, they also increased people's desire to travel, highlighting a fundamental human need for togetherness.
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