Alaska Airlines introduced new milestones for its elite status program, allowing members to earn additional perks at various EQM thresholds, enhancing flexibility and member choice.
Alaska's loyalty program changes will include additional perks at milestone EQM achievements, such as bonus miles and lounge access, aimed at rewarding frequent flyers.
The Transportation Department's proposal adds new flights into Washington Reagan National, indicating a continued expansion and competition among airlines in major markets.
Alaska Airlines is integrating its Mileage Plan with HawaiianMiles amid its recent acquisition, signaling an evolution in loyalty programs and travel flexibility for customers.
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