In 2024, the U.S. beverage market experienced a slight decline in volume by 0.1% despite a revenue increase of 2.2% driven by inflation. Key beverage categories like bottled water and energy drinks showed growth, while carbonated soft drinks and the alcohol sector suffered volume declines. The beer category, although down 2%, performed better than wine and spirits. A significant event in the market was the merger between Primo Water Corp. and BlueTriton Brands Inc., creating a new leader focused on healthy hydration.
The U.S. beverage market volume declined 0.1% in 2024, but revenues grew 2.2%, mainly due to inflation, reflecting a complex market scenario.
While most beverage categories struggled in 2023, bottled water and energy drinks managed growth, with volumes up 2.3% and 1.5% respectively.
The beverage alcohol sector saw a 2.8% decline in volume, with beer experiencing the smallest drop at 2%, compared to wine and spirits.
The merger between Primo Water Corp. and BlueTriton Brands Inc. marks a strategic move to consolidate the market and emphasize healthy hydration.
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