Axios reports that TikTok plans to grow its local services business by hiring new employees in major U.S. cities like Seattle, Los Angeles, and New York. These job listings aim to connect local merchants and vendors with TikTok creators and users, focusing on lifestyle content areas such as food and travel. This strategy aligns with TikTok's broader initiative to enhance in-app shopping and monetization, similar to its Chinese counterpart, Douyin, which already offers a range of integrated local services.
According to Axios, TikTok is expanding its local services business in the U.S., hiring for new roles to connect local merchants with creators.
Job postings indicate TikTok is focusing on connecting lifestyle creators across various topics to help drive adoption and monetization of local services.
The move to expand local services is in line with Douyin's offerings, as TikTok seeks to facilitate in-app commerce and connect to a wider range of services.
TikTok's strategy mirrors that of Douyin, where third-party developers can integrate lighter versions of their apps, enhancing the experiences within the ecosystem.
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