Irene Ham invested $62,250 in inventory for her new Korean cosmetics brand, Poom Cosmetics, just as President Trump's Liberation Day tariffs were announced. Although she avoided the tariffs by paying customs upfront, the uncertainty caused by these tariffs led her to postpone a new product line. Ham reflects on the emotional impact of the tariffs and the ongoing challenges in navigating her startup amidst potential marketing hurdles, including a TikTok ban that affects her promotional strategies.
When the tariffs hit, it obviously was such an emotional piece of news for me. I had just invested all my savings in inventory.
The ongoing tariff uncertainty has led to setbacks. I had to pause launching my new face cleanser product line due to unforeseen costs.
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