The article discusses a growing movement among florists who are rethinking the floral industry's reliance on imported, often environmentally harmful, flowers. Highlighting small-scale, sustainable floristry, the piece emphasizes the need for local, seasonal sourcing to replace the current model, which relies heavily on imports and plastic. The rising awareness of the ecological and social costs associated with the current system motivates these florists to reshape consumer expectations, aiming to create a more responsible connection between buyers and the origins of flowers.
The over $30 billion (US) global industry's current economic model, emphasizing efficiency and low prices, distorts the connection between consumers and the flowers they purchase.
We're used to buying fresh flowers, regardless of the time of yearâ¦without considering how they were grown or their environmental impact.
Collection
[
|
...
]