Tom Keogh, managing director of Keogh's Crisps, speaks on the challenges and opportunities in exporting, highlighting that while the US is a primary market for their products, recent tariffs under former President Trump are not a major concern. Keogh advocates for resilience and adaptability, encouraging Irish businesses to explore emerging markets such as Canada. He underscores the importance of building new relationships in business to navigate the often unpredictable landscape of international trade.
Tom Keogh emphasizes that exporting can be 'topsy-turvy' for businesses, but fears such as those related to Trump's tariffs shouldn't deter companies from seeking new markets.
Despite the uncertainty surrounding tariff impacts, Keogh sees potential in the Canadian market, expressing confidence in the ability of Irish businesses to thrive through adaptability.
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