In 2024, General Motors restructured its BrightDrop electric delivery van brand, folding it into Chevrolet, amid sales concerns that led to a halt in production at the Ontario plant, affecting around 500 jobs. Despite receiving praise for their value, GM announced that production would cease from May to October, planning to resume with the 2026 model year. Union representatives criticize the decision, arguing that demand for last-mile delivery vehicles is increasing, and call for support of local manufacturing to boost economic benefits in Canada.
This adjustment is directly related to responding to market demand and re-balancing inventory, as stated by General Motors concerning the production halt of BrightDrop vans.
Global demand for last-mile delivery vehicles is only growing, emphasizing the skill and experience of Canadian workers in producing electric vehicles, according to Union representatives.
The BrightDrop electric delivery van is built in Canada by Canadian workers - it's the smart choice for Canadian business and economy, as highlighted by Unifor leadership.
GM has made the decision to align BrightDrop under Chevrolet to leverage brand strength, despite concerns over sales prompting production idling.
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