Community 'Book Brigade' Helps Small Business Move Locations | Entrepreneur
Briefly

In Chelsea, Michigan, Serendipity Books, an independent bookstore, moved to a larger location due to their growing community of indie book lovers. Owner Michelle Tuplin shared that about 300 residents volunteered to help with the move, creating what they called a 'book brigade.' The event garnered significant attention on social media, illustrating the community's strong support for local businesses. The move took only two hours, showcasing the dedication of residents to their beloved bookstore, which has been a part of the community since 1997.
"When I came down the steps of the old store and looked, turned the corner, and I saw this line ... I really struggled to hold it together," owner Michelle Tuplin told ABC News.
"I think independent bookstores have a really important place in communities, and people feel an ownership, a sense of being a part of a thing," Tuplin said.
Read at Entrepreneur
[
|
]