fromFast Company
13 hours agoIndie bookstores are making a shocking, triumphant comeback
The industry's success was far from inevitable. For a long time, indie bookstores were struggling. In 1995, when Amazon opened as the "Earth's largest bookstore" and started undercutting the prices at brick and mortar stores, readers quickly started shopping online. Small stores, which were already facing competition from chains like Borders, started to close. By 2009, the number of independent bookstores across the country had dropped to an all-time low. Experts predicted that the industry would collapse.
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