Fox Fox Studio has designed a new retail space for Bumpsuit in Austin, Texas, focusing on community and design elements that celebrate pregnancy. The store features curved plywood walls that evoke pregnancy curves and create distinct shopping zones. A central seating area doubles as a baby playpen, catering to the needs of parents. Digital displays for product convenience and custom POS tables add a playful element to the shopping experience, making it inviting and functional. This collaboration marks a significant continuation of the brand's innovative retail strategy.
The design, featuring curved plywood walls, creates an inviting, serene environment that celebrates pregnancy while also serving as a social hub for expecting mothers.
Fox Fox Studio's focus on functionality, including a baby playpen area within the seating space, speaks to the needs of modern parents while enhancing their shopping experience.
The undulating plywood walls define specific product zones and integrate digital displays for convenience, showcasing an innovative approach to retail tailored for the maternity lifestyle.
With playful shapes and soft organic language, the custom POS tables complement the overall design, making shopping more engaging for customers.
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