Serena Williams is expanding her sports ownership with a co-ownership role in the Toronto Tempo, a new WNBA team launching in 2026. Williams expressed her enthusiasm, focusing on promoting the value of female athletes and viewing women's sports as a vital investment. She will play an active role in team merchandise and branding, alongside prominent figures like Larry Tanenbaum. Her ownership is pending league approval and underscores her continued influence in sports after a legendary tennis career, where she secured 23 major singles titles and invested in various sports teams.
I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo. This moment is not just about basketball; it is about showcasing the true value and potential of female athletes - I have always said that women's sports are an incredible investment opportunity.
Serena Williams is an icon, a role model and a force for change in the world. She's earned every bit of her incredible success with hard work, tenacity and determination in the face of countless challenges.
Serena is a champion. She's the greatest athlete of all time, and her impact on this team and women's sports will be tremendous.
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