"We really want it to be a better lifestyle brand. And so I think you'll see that come across that we tried to create items that people will love to wear every day, not just when they're viewing a sports game," Bell said.
"But with sports, nothing is directly planned. Ideally, we would have had merchandise when we launched our brand identity and that's why we saw so many people saying, 'Where's the merch? When can I get it?' But we made the best of the situation we had," Bell said.
"We're getting pretty close. We're hoping to name [the general manager] within Q1 and we're really, really excited about that hire," Bell said.
The merch comes a little over a month after Tempo was revealed as the nickname for Toronto's incoming WNBA team.
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