"“The living room is YouTube's fastest-growing screen, and the Shorts experience is further helping connect viewers with the world's most active creator community from the comfort of their couch,” said Kurt Wilms, YouTube's Senior Director of Product Management for YouTube on TV. “We've found that audiences increasingly want to watch their favorite content on the biggest screen at home, whether it's long-form content, a podcast, or a Short.”"
"YouTube viewers watch over 2 billion hours of YouTube Shorts - the platform's clips that run up to three minutes - on TVs each month. The living room has become a major growth target for YouTube overall. U.S. viewers alone are watching over 200 million hours of YouTube content daily. YouTube shows Shorts in search results from users watching on TV, so even if they didn't set out to watch a minute-long clip on the big screen, they might end up checking one out anyway."
"Because there's so much extra screen real estate available when watching a vertical video on a television, YouTube has updated the viewing experience to show comments beside the video. “By tailoring Shorts for the big screen, we unlocked a more immersive way for fans to engage with their favorite content while also creating a massive new stage for creators to reach global audiences and scale their businesses,” said Sarah Ali, VP of Product Management for YouTube Shorts, in a press release."
Short-form vertical videos are built for mobile viewing, but TV viewing has grown rapidly. Viewers watch over 2 billion hours of YouTube Shorts on TVs each month. YouTube reports that the living room is its fastest-growing screen and that audiences want to watch favorite content on the biggest screen at home, including Shorts. Shorts can appear in TV search results, and Google TV has added a “Short videos for you” row to increase watch time. YouTube has also updated the Shorts viewing experience for TVs by showing comments beside the video, enabling more immersive fan engagement and broader creator reach.
Read at TechCrunch
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