Yelp's lawsuit against Google asserts that the tech giant uses its monopoly in internet search to manipulate local search traffic, hindering competition.
The lawsuit contends that Google's dominance diverts users from reaching Yelp, forcing them instead to interact with Google's own less effective local search feature.
A key argument in Yelp's complaint is that Google's practices not only suppress Yelp's business growth but also limit consumer access to varied search results.
Yelp recalls a time of 'peaceful coexistence' with Google when it focused on organic search, contrasting that with the current alleged retaliatory behaviors against Yelp.
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