"This isn't a new phenomenon. Hate-watching, which we'll generously call ironic viewing, has been documented since the 1990s, though it's probably always been around and has reached its peak thanks to social media and to streaming, which lets you binge-watch episodes. There's no longer time to wonder whether you really want to keep wasting your time on a show you only watch so you can mock it."
"The term was popularized by 'The New Yorker' critic Emily Nussbaum in her writings about 'Smash,' a series released in 2012 about the inner workings of a Broadway musical based on the life of Marilyn Monroe. Was it awful? No it was a fairly solid show, well-produced and packed with big-name musical-theater stars. The same goes for 'The Newsroom,' Aaron Sorkin's drama about a cable news network."
Netflix released the Emily in Paris trailer, sparking immediate online backlash as viewers anticipate season five on December 18 and Emily in Rome. Lily Collins plays perky marketing executive Emily Cooper, who moves from Chicago to Paris to start a new job and life. The series has become a prominent example of hate-watching, a form of ironic viewing that rose alongside social media and streaming binge culture. The term was popularized by Emily Nussbaum in writings about Smash. Earlier examples of hate-watching include The Newsroom, whose pompous monologues invited ridicule, and Darren Star's prior hits include Sex and the City, Beverly Hills, 90210, and Melrose Place.
Read at english.elpais.com
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