"People are really starting to love HBO Max. That's the key. We want them to fall in love with our content, with our series, with the differentiated offering outside the U.S. and then over time, it's a little tricky, with the password sharing, we're going to begin to push on that."
"I think our ability to raise price as people become more and more in love with the quality that we have and the series that we have and the offering that we have will have a real ability because I think the pricing across the board-not only is there too many players, in order to stay alive, a lot of the players have just decided to drop prices aggressively."
"Warner Bros. announced last month that it would soon start aggressively monitoring HBO subscribers' accounts to make sure they weren't letting friends and family mooch off them."
Streaming services are shifting away from low-cost, buffet-style content delivery as companies tighten economics and pursue higher revenue. Warner Bros. Discovery will begin enforcing password-sharing restrictions and monitoring subscriber accounts to limit unauthorized access. HBO Max plans to deepen audience attachment to its original series and international offerings before escalating enforcement and pricing changes. Industry competition previously drove aggressive price cuts, leaving many players under financial pressure. HBO Max has already implemented multiple price increases and tier changes since 2023. Executives view premium content quality as a rationale for raising subscription fees over time.
Read at Kotaku
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