"TikTok is preparing to make its own shows, casting for a new short-drama production this month, which is described as a soap opera-style project."
"The company filed a US trademark application for the term 'TikTok Drama,' listing services for the development and production of short drama series and webisodes."
"Short dramas, sometimes called 'verticals,' are serial shows split into one- to five-minute clips, often featuring themes of romance, betrayal, or surprise plot twists."
"TikTok's push into short-drama production could irk some of its partners, which currently offer their own drama feeds inside the app as part of its minis feature."
TikTok is expanding into short drama productions, testing a dedicated feed in the US and casting for a soap opera-style project. The company filed a trademark application for 'TikTok Drama,' indicating plans for developing short drama series and webisodes. Short dramas, or 'verticals,' consist of one- to five-minute clips with plots similar to soap operas. TikTok's move may affect existing partners offering drama feeds. Previous media ventures by TikTok have not significantly impacted its partners, suggesting a cautious approach to content production.
Read at www.businessinsider.com
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