""There's phenomenal opportunities to deploy AI across our direct-to-consumer platforms, both to provide tools that make the platforms more dynamic and more sticky with consumers, but also to give consumers the opportunity to create on our platforms," Iger added. He didn't elaborate on how this might actually work, but I'm just hoping that I don't open Disney Plus one day and see a Sora-like stream of AI-generated clips."
"Along with the potential for AI-powered video creation tools, Iger hinted at other ways Disney could expand its streaming app beyond just TV shows and movies. He said the company could integrate "game-like features" into Disney Plus through its partnership with Epic Games. Netflix has already made a big push into gaming, though it has since pulled some of the best indie games from its library and shut down the studio behind its Squid Game: Unleashed mobile game."
Disney plans to incorporate AI to enable Disney Plus users to create and consume short-form AI videos. The company sees opportunities to deploy AI across direct-to-consumer platforms to provide tools that make platforms more dynamic and sticky and to give consumers creation tools. Disney reported adding 1.5 million subscribers in the US and Canada in Q4 2025, reaching 59.3 million in North America after recent price increases. The company may add game-like features through a partnership with Epic Games and pursue commerce opportunities for parks, hotels, and cruises by using Disney Plus as an engagement engine.
Read at The Verge
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