#gaming-integration

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#ai-generated-video #disney-plus #streaming-strategy #commerce-integration #cerave-nba-partnership
fromThe Verge
1 week ago

The future of Disney Plus could involve AI-generated videos

"There's phenomenal opportunities to deploy AI across our direct-to-consumer platforms, both to provide tools that make the platforms more dynamic and more sticky with consumers, but also to give consumers the opportunity to create on our platforms," Iger added. He didn't elaborate on how this might actually work, but I'm just hoping that I don't open Disney Plus one day and see a Sora-like stream of AI-generated clips.
Television
Marketing
fromMarketing Dive
1 month ago

Inside CeraVe's social-first partnership with the NBA

CeraVe became the official skincare and haircare partner of the NBA, launching social-first, experiential, philanthropic and gaming activations to reach diverse, digitally engaged audiences.
Video games
fromWGB
6 months ago

Xbox's New Strategy: Integrating Steam for Better Gaming?

Microsoft aims to integrate Steam with Xbox to enhance cross-platform gaming and make the next-gen console more like a PC.
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