"Netflix has had an interesting year. Its ad tier, introduced last year, has grown significantly, and its live TV initiative has expanded to include not only weird one-offs like hot-dog-eating grudge matches but also WWE programming. Taking KPop Demon Hunters off Sony's hands for the business equivalent of $200 in a potato chip bag also turned out to be a pretty smart move for Netflix."
"The animated feature about, well, demon-hunting K-pop stars, became the most watched movie in the platform's history and a global cultural phenomenon in its own right. The sing-along theatrical release sold out, songs from the movie sat comfortably at the top of music charts for weeks, and we got Huntr/x in Fortnite and the Macy's Thanksgiving Parade mere months after the movie's release."
Netflix's ad tier, introduced last year, grew significantly in 2025. The live TV initiative expanded beyond novelty events to include WWE programming. Netflix acquired KPop Demon Hunters cheaply and the animated feature became the platform's most-watched movie and a global cultural phenomenon. The sing-along theatrical release sold out, songs from the movie topped music charts for weeks, and branded content appeared in Fortnite and the Macy's Thanksgiving Parade. KPop Demon Hunters stood alongside other notable releases in 2025, including the documentary Sean Combs: The Reckoning. The documentary presents blunt takeaways about abusive behavior.
Read at The Verge
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