Viewers over the age of 55 in the UK reported a significant increase in YouTube viewership in 2023 compared to 2022, with 42% accessing the platform via television. Many individuals expressed their preference for YouTube over traditional broadcast TV, citing the vast array of content tailored to personal interests, the platform's accessibility, and its ability to offer a community experience. Viewers highlighted the ease of finding niche topics, enjoying bite-sized videos, and appreciated the emotional connection fostered by content creators. YouTube has become a more relevant source of entertainment and information for this demographic.
YouTube offers so much content that aligns with my interests and hobbies including music, photography, science and movie reviews.
I feel YouTube fills a need that other services don't. It's very personal and is a place where you can find anything.
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