"The advertisement spoof began innocuously, introducing the 2025 edition of Spotify "Wrapped"-the streaming service's popular year-in-review feature that repackages data gathered from individual listeners into brightly hued, shareable statistics-which the show also tackled last year. When Spotify revealed to Andrew Dismukes's character that he'd jammed to 2,705 minutes of Steely Dan since January, his character smiled knowingly: "Yeah, that tracks.""
"When people were confronted with a look back on the food orders they'd placed, the mood instantly curdled. "Oh, no. No, thank you," frowned Ben Marshall's character. In the sketch, the food-focused "Wrapped" (which doesn't currently exist in real life) used similar tactics as Spotify, crunching numbers to show users which specific food items had them in a "chokehold" over the past year."
Saturday Night Live spoofed year-end data recaps by parodying Spotify Wrapped and inventing an "Uber Eats Wrapped" that tallies individual food orders. Characters initially react positively to music statistics but become uncomfortable when confronted with detailed food-order histories and rankings. The mock service calculates dominant menu items, an "Uber Eats age," and population comparisons, producing humiliating metrics such as eating more chicken nuggets than 99 percent of consumers or having a top food of churros with an "Uber Eats age" labeled "Dead." The parody underscores how personalized consumption data can feel invasive and shame-inducing.
Read at The Atlantic
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