"Netflix, it's time to deepen your embrace of romance. That's one takeaway from a new report that crunched the numbers on how many viewing hours Netflix gets from different genres versus how much money it spends on them. The report by media veteran Hernan Lopez, founder of research firm Owl & Co., shows that Netflix gets the most bang for its buck from genres including romance, comedy, and kids and family."
"Those three categories generated 41% of Netflix's viewing hours in the first half of 2025 but only 29% of its "content amortization," a measure of costs. That signals those genres outperformed their peers in attracting viewers. Romance represented 14% of viewing hours and 11% of content amortization. Steamy romances have been growth in the book industry for the last few years. This report suggests there might be similar room to run for Netflix, which has had breakthrough hits in the genre like 2024's "Nobody Wants This," about a romance between a rabbi and a podcast host."
"Comedy and kid-focused content look similarly undervalued. Netflix has made recent moves to beef up its kids' programming, such as signing popular YouTuber Ms. Rachel. It has also looked to bolster its comedy development pipeline. Netflix has become the go-to streamer for many fans of crime and thriller content. The genre was Netflix's single biggest category by viewership, contributing 27% of its viewing"
Romance, comedy, and kids and family generated 41% of Netflix's viewing hours in the first half of 2025 but accounted for only 29% of content amortization, indicating cost-efficiency and audience pull. Romance alone represented 14% of viewing hours and 11% of amortization, with recent breakout hits pointing to growth potential. Comedy and kid-focused programming similarly punch above their cost share, prompting investments like signing popular YouTuber Ms. Rachel and boosting comedy development. Crime and thrillers remain the largest single viewing category at 27% but appear less cost-effective compared with those higher-return genres.
Read at Business Insider
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