"Rory McIlroy stated, 'Last season was definitely like getting people used to the format and how everything went. It sort of felt like this novelty within golf.'"
"'This season, the second season, is where it's really found its feet. People understand it more. They realize that it's not traditional golf—and that's not really what we wanted it to be.'"
"'We've been really excited about the younger demographics that we've seen watching it.'"
Golf is seeking younger viewers through team formats, with LIV Golf and TMRW Golf League (TGL) leading the charge. LIV Golf uses team uniforms and a mixed format, while TGL, backed by the PGA Tour and notable investors, employs simulators and innovative gameplay. The TGL Finals mark a pivotal moment, showcasing the league's evolution and appeal to younger demographics. Rory McIlroy notes that the second season has solidified the league's identity, moving away from traditional golf to attract a new audience.
Read at Esquire
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