Roku updated its homescreen for the first time in about a decade, presenting a “dynamic, smarter experience” with a largely familiar look. The update emphasizes personalization by featuring a customer’s most used apps more prominently and adding a “top picks” area that recommends apps and programming. Recommendations include genre-based suggestions based on viewing habits and new releases from existing streaming subscriptions. The interface becomes more cluttered, including a new “marquee” ad spot that occupies a large portion of the screen. Roku also states the homescreen platform adapts to how households use Roku devices to support multiple people in a home. The rollout is starting in the US and will expand to additional countries over the coming months.
"The company says the new homescreen platform will adapt to how households use Roku devices. This is to accommodate "multiple people living in homes." For instance, a child's bedroom TV might have a different homescreen than TV in the living room, and so forth. This expansion is rolling out right now to US-based customers, though it might take a while to reach every user. Roku says "additional countries will follow in the coming months.""
Read at Engadget
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