"Harris will serve as senior vice president of global media revenue, starting March 9. He will report to Charlie Collier, president of Roku Media, and will be based in New York. "I view him as a builder for us," says Collier, during a recent interview - an executive who can help grow both the business of traditional advertising tied to streaming and also operations tied to so-called "performance" advertising - or commercials that drive consumers to take a specific action, such as ordering a brochure or purchasing a movie ticket."
"Roku may not be the industry's biggest seller of advertising, but it is quickly becoming one of the sector's most influential. Because the company was early to connect itself with consumers' interest in streaming, it has become more familiar with new behaviors and customs tied to broadband-delivered entertainment. Executives who held similar roles to Harris have gone on to take up senior and influential roles at NBCUniversal, where former Roku executive Alison Levin is president of advertising and partnerships, and Paramount Skydance, where former Roku executive Jay Askinaski recently was named chief revenue officer."
Harris will serve as senior vice president of global media revenue at Roku, starting March 9, and will be based in New York. He will report to Charlie Collier, president of Roku Media. His role will focus on growing traditional advertising tied to streaming and expanding performance advertising operations that drive consumer actions such as ordering brochures or purchasing tickets. Harris previously served as president, Americas at Snap, overseeing sales, agency partnerships, ad‑tech integrations, media relationships and creators. He also rose to vice president of global channels at Meta, leading a global team across 30 countries. Roku has established early consumer connections to streaming and is increasingly influential in connected-TV advertising.
Read at Variety
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