The Olympics can significantly boost interest in sports, elevating viewership for events like basketball, which had 19.5 million viewers compared to the NBA Finals' 11.3 million.
The event's global appeal brings in casual fans, turning them into long-term collectors, as evidenced by the surge in interest around athletes like LeBron James and Steph Curry.
During the 2024 Olympics, eBay reported increased searches for Team USA players like Anthony Edwards, showcasing his rise in popularity and collector interest amidst the event.
Edwards’ ungraded 2020 Panini Prizm silver card saw a price spike, indicating how Olympic performance can effectively change an athlete's market dynamics.
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