The muffin man' or how the internet has shone a light on lesser-known Olympic athletesHenrik Christiansen gained fame at the Paris Olympics for rating chocolate muffins on TikTok, showcasing the shift towards athlete popularity beyond solely sporting achievements.
Olympics drove interest in women's sports cards, Snoop Dogg pins and moreThe Olympics boost interest in sports and collectibles, driving long-term fan growth and temporary spikes in demand.
The muffin man' or how the internet has shone a light on lesser-known Olympic athletesHenrik Christiansen gained fame at the Paris Olympics for rating chocolate muffins on TikTok, showcasing the shift towards athlete popularity beyond solely sporting achievements.
Olympics drove interest in women's sports cards, Snoop Dogg pins and moreThe Olympics boost interest in sports and collectibles, driving long-term fan growth and temporary spikes in demand.