V+Short is a micro-drama platform launched in Hong Kong by Angela Herliani Tanoesoedibjo and Clarissa Herliani Tanoesoedibjo. The sisters draw on the enduring appeal of storytelling while adapting to fragmented, mobile-first viewing habits. Micro-dramas, known as duanju in mainland China, are fast-paced and designed for phones, with one- or two-minute episodes that end on cliffhangers. A series can run from 20 to 100 episodes, while V+Short keeps titles within a 30- to 40-episode range. Angela leads as president director and CEO of MNC Digital Entertainment, bringing experience from running magazines and TV stations and serving as Indonesia’s vice-minister of tourism and creative economy.
"Known as duanju in mainland China, where they originated during the pandemic years, micro-dramas are fast-paced and made for viewing on the go, on phones. They pack soap-opera plots into punchy one- or two-minute episodes, each of which ends on a cliffhanger. A series can range from 20 to 100 episodes, although V+Short is keeping its titles to within the 30- to 40-episode range."
"Angela Herliani Tanoesoedibjo and Clarissa Herliani Tanoesoedibjo are aware of the power of storytelling, as well as the fragmented focus of today's audiences. The sisters, daughters of Indonesian entrepreneur and politician Bambang Hary Iswanto Tanoesoedibjo, were in Hong Kong this month for the launch of their micro-drama app, V+Short."
"Angela, the president director and CEO of MNC Digital Entertainment - V+Short's parent company - has had a prolific career running magazines and TV stations. From 2019 to 2024, she also served as Indonesia's vice-minister of tourism and creative economy. Now, she is investing her passion for storytelling into V+Short with her sister, who has executive-produced films and television series."
Read at South China Morning Post
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