"The Scene Bag follows Sennott, as herself, around New York City as she tries to get herself invited to the Met Gala. The first episode, which was released online yesterday, is less than three minutes long, but includes plenty of star-studded cameo appearances from Sandra Bernhard, Francesca Scorsese, and True Whitaker."
"The made-for-social show, which will release new episodes periodically, was not just produced for entertainment's sake. It's a subtle bit of advertising for the label's pre-fall campaign."
"Marc Jacobs is the latest among a growing list of companies that have stretched its marketing efforts into a long-form production. Last summer, Ralph Lauren launched its Oaks Bluff collection with a short documentary about the Black history of Martha's Vineyard."
Rachel Sennott's latest project, The Scene Bag, is a scripted micro-drama produced for social media platforms by Marc Jacobs. The series follows Sennott as she navigates New York City, aiming to secure an invitation to the Met Gala. The first episode, under three minutes long, features cameos from notable personalities. While the show subtly promotes the Marc Jacobs brand, it does not explicitly mention the label. This initiative reflects a trend where brands engage in long-form content for marketing purposes.
Read at Inc
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