"It can be hard to keep up with changing services, and having multiple subscriptions can add up fast. Price is just one factor of a customer's calculation when considering a streaming service. People are streaming out the door (pun intended) because they aren't using the service enough, the app no longer carries their favorite show, or there are too many interrupting ads."
"It can be hard to keep up with changing services, and having multiple subscriptions can add up fast. Price is just one factor of a customer's calculation when considering a streaming service. People are streaming out the door (pun intended) because they aren't using the service enough, the app no longer carries their favorite show, or there are too many interrupting ads."
Streaming subscription costs can accumulate quickly when consumers maintain multiple services. Price is only one factor in a customer’s decision to keep a service. Low personal usage drives cancellations when subscribers do not use a service enough to justify the expense. Content availability prompts churn when an app no longer carries a subscriber’s favorite show. Excessive or intrusive advertising also pushes users away. These factors combine so that consumers increasingly weigh usage frequency, content selection, ad experience, and cumulative subscription expenses when deciding which streaming services to retain.
Read at Flipboard
Unable to calculate read time
Collection
[
|
...
]