Hulu set to keep existing as standalone streaming service and app (for now)
Briefly

Hulu set to keep existing as standalone streaming service and app (for now)
Some Hulu profiles can now link to Disney+, bringing Hulu watch history, watchlist, and recommendations into Disney+. Linking is available to eligible Disney+, Hulu bundle and Disney+, Hulu, ESPN bundle subscribers, with rollout to all bundle subscribers later this year. Hulu-only subscribers who log into the Disney+ app continue to receive a small sampling of Disney+ and ESPN content. Disney is testing a new Disney+ TV guide for live content, including 24/7 channels such as ABC News Live and The Simpsons. Disney+ also supports HDR10+ for over 1,000 Hulu titles, starting in October. Disney plans further work to unify capabilities, improve recommendations, track streaming for advertising, crack down on password sharing, and simplify streaming technology for cost savings and reliability.
"Today, Disney got closer to its ultimate goal and announced that some Hulu profiles can now link to Disney+, which will bring "their Hulu watch history, watchlist, and recommendations into Disney+." "Linking your 18+ profile will be available to eligible Disney+, Hulu bundle and Disney+, Hulu, ESPN bundle subscribers in the coming days and roll out to all bundle subscribers later this year," Disney's announcement added."
""Upon logging in [to the Disney+ app], Hulu-only subscribers will continue to enjoy a small sampling of Disney+ and ESPN content to get a taste of what is offered to bundle subscribers," Disney said today. Profiles accessing Disney+ through a bundle combining Disney+, Hulu, and HBO Max are not currently eligible, Variety noted."
"Disney is also working to incorporate more features from Hulu into Disney+. It said today that it will start testing a new TV guide in Disney+ for live content, including 24/7 channels that play ABC News Live and The Simpsons. Additionally, Disney+ started supporting HDR10+, initially through over 1,000 Hulu titles, in October."
"More work is needed to bring all of Hulu's capabilities to Disney+, further drive app engagement through a preferred user experience, heighten Disney's ability to track what users are streaming for advertising, crackdown on password sharing, improve recommendations, and simplify Disney's streaming technology infrastructure for cost savings, reliability, and upgrades."
Read at Ars Technica
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