How Stranger Things' Defined the Era of the Algorithm
Briefly

How Stranger Things' Defined the Era of the Algorithm
In the summer of 2016 streaming TV remained unsettled, with Netflix producing originals alongside Amazon and Hulu while Disney+, Apple TV and HBO Max were still future projects. Stranger Things became a surprise breakout, signaling a streaming turn toward nostalgia-driven entertainment. The series evokes 1980s small-town life and assembles familiar genre elements—Spielbergian coming-of-age, Stephen King horror, '80s supernatural typography, John Hughes teen archetypes—alongside curated musical and cinematic references. The show operates as an entertainment machine that repurposes vintage pop-culture parts into a cohesive retro pastiche that streaming platforms would increasingly specialize in.
"Would it be in prestige comedies, like BoJack Horseman, or prestige-flavored dramas, like House of Cards? I'm not sure anybody was expecting the answer to come from a popcorn horror thriller that premiered that July. But the success of Stranger Things, which is about to end its run after nearly a decade, told us that the future of streaming TV was largely in the past."
"I don't mean merely that the series is a period piece, though its evocation of the 1980s in small-town Hawkins, Ind., is a big part of the appeal; you can almost smell the hair spray and taste the Orange Julius. I mean that the series is an entertainment machine built by repurposing vintage pop-culture parts something that streaming would come to specialize in."
Read at www.nytimes.com
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