"Smart TVs allow access to multiple streaming services, and they're available for a relatively low price -- like these smart TVs for less than $100 on Amazon. Most TV owners use their smart TV to watch multiple streaming services such as Netflix, Amazon Prime Video, and more. Yet before even selecting the application in question, users are bombarded with ads on the TV home screen."
"Nielsen reported that in the first quarter of 2015, around 72.4% of American viewers watched TV on ad-supported devices such as smart TVs, cable, or broadcast, while streaming services accounted for 42.2% of total viewership. Advertisers want those numbers to go up with reports that they are spending more on over-the-top ads."
"In the United States, viewers are consuming a large majority of TV through streaming platforms. When it comes to total viewing time, Americans are spending about 10% more time watching streaming services over cable. While you're watching your smart TV, the content you pick can be tracked."
"Connected TV (CTV) advertising is one example where a TV tracks what viewers are watching and what device they're watching on. As viewers stream their new favorite show or movie, their data can be monitored and sent back to the streaming platform. Brands that seek to adv"
Smart TVs provide access to many streaming services at relatively low prices, which increases the need for advertising. TV owners often use multiple services such as Netflix and Amazon Prime Video, but ads appear before users even select an application, especially on the home screen. Viewing habits show that most American TV consumption involves ad-supported devices and streaming platforms, encouraging advertisers to spend more on over-the-top ads. Connected TV advertising tracks what viewers watch and what device they use, then sends monitored data back to streaming platforms. This tracking enables brands to target advertising based on viewing behavior and device context.
Read at BGR
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