The Max streaming service is changing back to its original name, HBO Max, after an unpopular name change in 2023. Initially launched in 2020, HBO Max included content from various sources. The rebranding to simply Max occurred during the merger of WarnerMedia and Discovery to show broader content offerings. Subscribers will experience an automatic update to the HBO Max name without needing a new app, preserving their user preferences. This change aligns with corporate restructuring and comes before the Emmy nominations, with no pricing changes announced yet.
The Max streaming service is officially returning to its original name of HBO Max after a much-criticized name change in 2023.
When the HBO Max to Max rebrand happened, you needed to download a whole new app to stream, but the update to the original name occurs automatically.
The change was likely timed with the Emmy nominations announcement and aligns with Warner Bros. Discovery's restructuring into two separate companies.
Currently, there are no announced pricing changes associated with the rebranding, maintaining existing subscription costs for HBO Max.
Collection
[
|
...
]