"The convergence of brand work and entertainment is set to be making significant leaps and bounds this year as a result in a flurry of activity in 2025. Large brands of consequence have made serious investment in in-house entertainment studios over the past few years-LVMH, AB InBev, Nike, and Dick's Sporting Goods, among them. Now, sports retail and gaming giant Fanatics is partnering with OBB Media to launch Fanatics Studios."
"The new division will be led by Michael D. Ratner, founder and CEO of OBB Media, and will operate as another pillar of Fanatics' overall business, alongside retail, collectibles, and gaming. The goal is to independently create, finance, produce, and distribute content at the intersection of sports and culture. At launch, the new entity has a slate spanning films and documentaries, unscripted and scripted originals, live event specials, and digital series."
Major consumer brands have been investing in in-house entertainment studios, and Fanatics has partnered with OBB Media to form Fanatics Studios. The new division will be led by Michael D. Ratner and will operate alongside Fanatics' retail, collectibles, and gaming businesses. Fanatics Studios aims to independently create, finance, produce, and distribute content at the intersection of sports and culture. The initial slate includes films, documentaries, unscripted and scripted originals, live event specials, and digital series. Fanatics Studios is the official content partner for WWE digital shows and will lead content production for the LA28 Olympic Games.
Read at Fast Company
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