"Kendall Jenner is facing the most talked-about rumors about her this year, her ad spot is no exception. She might be bad luck for her ex-basketball boyfriends, so the supermodel has been turning a negative into a positive by placing bets on her exes. Jenner's a part of the family business, after all. Even Emma Stone gets a little spooky with Squarespace in her first "Big Game" ad and fourth project with Yorgos Lanthimos, teasing some sort of black and white mystery at a lighthouse."
"This year's Super Bowl commercials are leaning into the supernatural. Below, every Super Bowl LX ad released or teased leading up to the big game on February 8. Kendall Jenner cashes in on the Kardashian Curse through sports betting If you can't beat 'em, bet against them. Hellmann's Mayo finds another singer-songwriter for Elle Fanning Move over, Bob Dylan. Fanning has someone new who will sing to her: Mayo."
Super Bowl commercials lean into supernatural motifs and celebrity-driven comedy. Kendall Jenner's spot references rumors that she brings bad luck to ex-basketball boyfriends and reframes the stigma by betting on her exes. Emma Stone appears in a black-and-white, lighthouse-set Squarespace spot directed by Yorgos Lanthimos, keeping her wig on and avoiding going bald for the role. Elle Fanning stars in a Hellmann's Mayo ad as a singer-songwriter serenaded by mayonnaise, while Andy Cohen appears poolside with anthropomorphic "nerds" in a tongue-in-cheek supernatural moment. Multiple branded spots released or teased lead up to Super Bowl LX on February 8.
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