"Unlike most people, fainting at work is a rite of passage; she moderates videos on social media that have been reported for violating the terms of service. That means watching everything from horrible porn to horrible politics to horrible accidents and everything in between, a non-stop diet of videos with titles such as fetus in blender or strangulation but she doesn't die."
"But the tipping point for Daisy is a really nasty video titled nailed it, which shows violence and cruelty that she believes is real and non-consensual. So begins a low-key quest to track down the perpetrator, though she is far from sure what she will do when she finds them. Nor is she altogether sure why it is this particular video, of all the trash and hatred washing over her, day in, day out, that has inspired her obsession."
"At its best, there's a kind of gen Z Blow-Up dynamic at play here: much as in Antonioni's swinging 60s classic, our protagonist may have stumbled across evidence of a serious crime in the course of doing her job, but is initially unsure what that might mean for her. Clickbait is just as interested in who Daisy is as a person and how she exists in modern society as it is in functioning as a procedural drama."
Clickbait centers on Daisy, a desk-bound social-media content moderator who routinely watches graphic flagged videos as part of her job. Her work involves constant exposure to extreme material, including graphic porn, politics, and accidents, and fainting at work becomes a routine reaction. After being reprimanded for removing a video of a suicide, Daisy fixates on another clip titled nailed it that appears to depict real, non-consensual violence. She embarks on a subdued investigation to identify the perpetrator, despite uncertainty about her motives and colleagues' dismissive attitude. The film balances procedural elements with an exploration of Daisy's identity and modern online life.
Read at www.theguardian.com
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