Netflix has switched its content player on the Apple TV app back to its own design, removing features like simplified rewinding and customizable subtitles. This change has been perceived as a downgrade by users, as it complicates navigation and accessibility. The decision may stem from a desire for consistency following a redesign of Netflix's homepage and the need to streamline ad delivery across platforms. Other streaming services, like Disney+, also use their own players on Apple TV, indicating a trend among content providers.
"The Streamable called it a 'downgrade,' and we can't say we disagree: It removes some quality-of-life functionalities and makes rewinding more cumbersome for Apple tvOS users."
"Some of the features removed include simplified rewinding and fast-forwarding with side clicks and 'scrubbing' along the timeline with circular gestures, customizable subtitle appearances, and Apple's 'Enhance Dialogue.'"
"Sources within the company said it could be a matter of consistency: Netflix redesigned its homepage last year, and notably the tvOS player was one of the last major platform-specific video players it was still supporting."
"Since Netflix launched its ad-supported plan, streamlining the delivery and performance of such ads across platforms is more critical than ever."
Read at Vulture
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