Zuckerberg grilled about Meta's strategy to target 'teens' and 'tweens'
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Zuckerberg grilled about Meta's strategy to target 'teens' and 'tweens'
"Meta CEO Mark Zuckerberg was clearly getting testy. "That's not what I'm saying at all," said the tech billionaire. "I think you're misunderstanding what I'm saying," Zuckerberg responded. "You're mischaracterizing what I'm saying," he shot back. The executive was testifying on Wednesday before a jury in Los Angeles in a marquee social media trial accusing Meta of deliberately designing features of Instagram to addict children, and the legal team for the family suing was intent on showing that Zuckerberg's fingerprints were all over the company's big decisions."
"One 2018 internal Meta document stated 'If we wanna win big with teens, we must bring them in as tweens,' Lanier pointed out, saying that undercut Meta's own policies. The legal team representing the plaintiff, a 20-year-old California woman known in court documents as 'Kaley,' attempted to demonstrate that the top-down goal of Meta has always been to encourage users to get on their platforms as young as possible, and once there, to figure out ways to keep them around."
Mark Zuckerberg testified before a Los Angeles jury in a high-profile case alleging Meta designed Instagram features to addict children. Internal Meta documents showed 11-year-olds were four times as likely to return to Facebook and that about 30% of 10- to 12-year-olds used Instagram, despite a minimum age of 13. The documents included goals to increase time spent by 10-year-olds and language stating 'If we wanna win big with teens, we must bring them in as tweens.' The plaintiff's lawyers argued Meta pursued a top-down strategy to recruit younger users and engineer retention through product design.
Read at KPBS Public Media
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