YouTube TV subscribers will see a monthly subscription increase by $10, raising the price from $73 to $83 beginning January 13, 2025, affecting all customers.
Despite price increases, YouTube TV is experiencing growth, with 8 million subscribers reported this year, indicating a strong demand for its streaming services.
YouTube attributes the price hike to the rising costs of content and necessary investments to improve service quality, acknowledging the financial impact on subscribers.
The latest price adjustment reflects a 28% increase over the past year and a half, marking YouTube TV's monthly cost over double its initial launch price.
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